ChatGPT Ads: advertising begins to live within conversations
ChatGPT Ads would mark a new era for digital advertising: ads are starting to move into conversational environments where people not only browse, but also ask questions, compare, evaluate, and make decisions. OpenAI confirmed it is testing ads in ChatGPT and that the pilot will expand to countries such as the United Kingdom, Mexico, Brazil, Japan, and [...]
Instagram is preparing to sell with AI agents
Meta is moving towards a new stage for Instagram with AI agents capable of assisting in purchasing decisions. This changes how brands must think about their digital marketing, customer service, and conversion strategies.