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Studio Vanilla

ChatGPT Ads: advertising begins to live within conversations

ChatGPT Ads would mark a new era for digital advertising: ads are starting to move into conversational environments where people not only browse, but also ask questions, compare, evaluate, and make decisions. OpenAI confirmed it is testing ads in ChatGPT and that the pilot will expand to countries such as the United Kingdom, Mexico, Brazil, Japan, and [...]

Retail Media 2026: Data, Growth, and Opportunity for Brands

Retail Media 2026 marks a new era in digital marketing: advertising no longer aims merely to capture attention, but also to align with the exact moment when the purchase decision is made. According to data published by WSJ / CMO Today, spending on retail media in the United States is projected to grow by 191% by 2026, reaching […]

Instagram is preparing to sell with AI agents

Persona usando smartphone en ciudad para representar agentes de IA en Instagram y comercio digital.

Meta is moving towards a new stage for Instagram with AI agents capable of assisting in purchasing decisions. This changes how brands must think about their digital marketing, customer service, and conversion strategies.