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Email Marketing | The best day and time to send it
Have you spent time generating tests that give you more information about the best times of the day and times to send email marketing?
A GetResponse study has shown that about 23.8% of emails are opened and viewed within the first hours of receipt, and once 24 hours have passed, the chances that the email will be viewed does not exceed 1%..
Choosing the right time will affect the click-through rate (CTR) or also known as the opening rate that ultimately becomes traffic and conversions within your website.
The best time of day to send Email Marketing
In 2020 GetResponse conducted an analysis of around 21 million emailswhere it discovered thatThursday was the busiest day in email inboxes. Years earlier, Mailchimp had also noticed that the open rate increased equally on Thursdays, followed by Tuesdays.
However, it does not mean that only those days you should send the emails…
HubSpot, in a 2015 report, had already talked about the importance of sending emails on Tuesdays, followed by Mondays and Wednesdays.
As you can see, there is a lot of data, however, analysis of several years and different platforms, which shows a slightly clearer trend on the best delivery day. But we can say that there is a winning day that could be Tuesday, followed by Thursday.
CoSchedule states that If you are sending emails twice a week, you should send the second one on a Thursday.
CoSchedule states that If you are sending emails twice a week, you should send the second one on a Thursday.
But what is the best time?
According to Campaign Monitor, it is recommended to send emails during business hours. Since according to his report, 53% of emails are opened between 9 in the morning and 5 in the afternoon..
If you check the graph below, you will see that the maximum number of emails are opened between 9 in the morning and 11 at night;increasing after lunch time until reaching its maximum point at 4 in the afternoon.
If you check the graph below, you will see that the maximum number of emails are opened between 9 in the morning and 11 at night;increasing after lunch time until reaching its maximum point at 4 in the afternoon.
Therefore, based on the analysis, we can conclude that 10 am is the best time to send email marketing..
These figures provide us with a general idea for better decision making. Now, it's time to launch those email marketing campaigns.
These figures provide us with a general idea for better decision making. Now, it's time to launch those email marketing campaigns.
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