{"id":9719,"date":"2019-10-09T20:27:04","date_gmt":"2019-10-10T02:27:04","guid":{"rendered":"https:\/\/studiovainilla.com\/?p=9719"},"modified":"2023-01-28T18:03:25","modified_gmt":"2023-01-29T00:03:25","slug":"overposting-en-redes","status":"publish","type":"post","link":"https:\/\/studiovainilla.com\/en\/blog\/2019\/10\/09\/overposting-en-redes\/","title":{"rendered":"\u00a1OverPosting! \u00bfPor qu\u00e9 no sobrepostear en Facebook? \ud83d\ude05"},"content":{"rendered":"<h2><span style=\"color: #000000;\">\u00a1Entiende qu\u00e9 es el Overposting! Tal vez menos sea m\u00e1s.<\/span><\/h2>\n<blockquote><p><span style=\"color: #000000;\"><strong>&#8220;Sobrepostear<\/strong> (OverPosting) en Facebook, Instagram o Redes Sociales es como dejarle en la mano de tu cliente decenas de volantes publicitarios al mismo tiempo despu\u00e9s de saludarlo, adem\u00e1s de generar <a style=\"color: #000000;\" href=\"https:\/\/guides.studiovainilla.com\/sin-spam-en-meta\/\">SPAM<\/a> &#8230;&#8221;<\/span><\/p><\/blockquote>\n<p><span style=\"color: #000000;\">En redes sociales como Facebook, hoy m\u00e1s que nunca, \ud83d\udd17 <a style=\"color: #000000;\" href=\"https:\/\/studiovainilla.com\/en\/marketing-digital\/\" target=\"_blank\" rel=\"noopener\"><strong>se necesita de estrategia para vender o informar<\/strong><\/a>. Debes conocer tu mercado, el por qu\u00e9 de la red, c\u00f3mo vender\u00e1s ese producto o servicio que tan bien produces u ofreces; \u00a1a qui\u00e9n vas a venderlo!&#8230; adem\u00e1s de tener en cuenta algo sumamente importante:<\/span><\/p>\n<p><span style=\"color: #000000;\"><em><strong>Cu\u00e1l<\/strong> ser\u00e1 el lenguaje apropiado para tus post, <span style=\"text-decoration: underline;\"><strong>cada cu\u00e1ndo\u00a0<\/strong>vas a postear <\/span>(y as\u00ed no generar OverPosting), <strong>cu\u00e1ntas veces\u00a0<\/strong>al d\u00eda,\u00a0<strong>qui\u00e9n\u00a0<\/strong>lo dise\u00f1a, supervisa y aprueba&#8230;<\/em><\/span><\/p>\n<p><span style=\"color: #000000;\">Pareciera m\u00e1s que obvio al pensar en esto, pero la mayor\u00eda de los negocios o empresas olvidan que <strong>una estrategia adecuada en redes informa m\u00e1s<\/strong>. No porque se publique mucha informaci\u00f3n que se pudiera considerar como relevante, se va a lograr esa empat\u00eda con el usuario de la red social.<\/span><\/p>\n<p><span style=\"color: #000000;\">Mas all\u00e1 y en contra de lo que pueden pensar los &#8220;profesionales&#8221; de la publicaci\u00f3n excesiva,<strong> varias publicaciones al d\u00eda no o a la semana generan m\u00e1s participaci\u00f3n ni m\u00e1s conversiones.<\/strong><\/span><\/p>\n<blockquote><p><span style=\"color: #000000;\"><span style=\"color: #7557c2;\">Importante<\/span> \u26a0\ufe0f Estas acciones perjudican y contaminan el feed de los seguidores de la marca y, la mayor\u00eda de las veces, <strong>divide los me gusta entre las publicaciones<\/strong>, haciendo que el <strong><a href=\"https:\/\/guides.studiovainilla.com\/que-es-el-engagement\/\" target=\"_blank\" rel=\"noopener\">engagement<\/a> de las publicaciones de la cuenta sean bajos por la competencia<\/strong> que se genera entre sus propias publicaciones.<\/span><\/p><\/blockquote>\n<p><span style=\"color: #000000;\">Siendo honestos&#8230; a muy pocos les gustar\u00e1n 3 o 5 publicaciones del mismo usuario o marca en un mismo d\u00eda o en una misma semana. En poco tiempo, <strong>el practicante de <em>overposting<\/em> puede convertirse en un problema para los seguidores<\/strong> y, <strong>en consecuencia, traer\u00e1 la p\u00e9rdida de seguidores<\/strong>.<\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>Si no se tiene un \ud83d\udd17 <a style=\"color: #000000;\" href=\"https:\/\/studiovainilla.com\/en\/marketing-digital\/\" target=\"_blank\" rel=\"noopener\">calendario editorial con estrategia<\/a> o una l\u00ednea clara a seguir, vas a perder el camino creyendo que publicar mucho va a crear esa fidelidad con tu marca<\/strong>. Un punto que consideramos importante es no publicar contenido amplio el mismo d\u00eda. Ambos sabemos que hoy en d\u00eda las redes est\u00e1n para volverse loco con tanta informaci\u00f3n.<\/span><\/p>\n<blockquote><p><span style=\"color: #000000;\"><em>El \u00e9xito radica en la estrategia que marcas&#8230;<\/em><\/span><\/p><\/blockquote>\n<p><span style=\"color: #000000;\">Si crees que te pasa algo parecido o quieres comenzar tus redes de la mejor manera, \ud83d\udd17 <a style=\"color: #000000;\" href=\"https:\/\/studiovainilla.com\/en\/marketing-digital\/\">cont\u00e1ctanos<\/a>. Estamos para ayudarte a consolidar tu marca e identidad en las redes sociales. Hagamos un plan estrat\u00e9gico y ejecutemos tu manejo de redes con el calendario editorial de <strong>StudioVainilla<\/strong>.<\/span><\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"\u00a1Entiende qu\u00e9 es el Overposting! Tal vez menos sea m\u00e1s. &#8220;Sobrepostear (OverPosting) en Facebook, Instagram o Redes Sociales es como dejarle en la mano de tu cliente decenas de volantes publicitarios al mismo tiempo despu\u00e9s de saludarlo, adem\u00e1s de generar SPAM &#8230;&#8221; En redes sociales como Facebook, hoy m\u00e1s que nunca, \ud83d\udd17 se necesita de&#8230;","protected":false},"author":2,"featured_media":10819,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[34,35],"tags":[95,48,96,45,97],"class_list":["post-9719","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-manejo-de-redes-sociales","category-marketing-digital","tag-calendario","tag-marketing","tag-overposting","tag-redes-sociales","tag-sobrepostear"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.8 (Yoast SEO v21.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00a1OverPosting! \u00bfPor qu\u00e9 no sobrepostear en Redes Sociales? 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Es por eso que hemos desarrollado puntos esenciales para proyectar las estrategias y potenciar el posicionamiento de marca. 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