{"id":10919,"date":"2023-02-14T09:18:01","date_gmt":"2023-02-14T15:18:01","guid":{"rendered":"https:\/\/studiovainilla.com\/?p=10919"},"modified":"2023-02-14T15:31:24","modified_gmt":"2023-02-14T21:31:24","slug":"email-marketing-el-mejor-dia-y-hora-para-enviarlo","status":"publish","type":"post","link":"https:\/\/studiovainilla.com\/en\/blog\/2023\/02\/14\/email-marketing-el-mejor-dia-y-hora-para-enviarlo\/","title":{"rendered":"Email Marketing | The best day and time to send it"},"content":{"rendered":"
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Email Marketing | The best day and time to send it<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Have you spent time generating tests that give you more information about the best times of the day and times to send email marketing?<\/span><\/p>

A GetResponse study has shown that about 23.8% of<\/strong> emails are opened and viewed within the first hours of receipt, and once 24 hours have passed, the chances that the email will be viewed does not exceed 1%.<\/strong>.<\/span><\/p><\/blockquote>

Choosing the right time will affect the click-through rate<\/em> (CTR)<\/a> or also known as the opening rate that ultimately becomes traffic and conversions within your website.<\/span><\/p>

The best time of day to send Email Marketing<\/span><\/h2>

In 2020 GetResponse conducted an analysis<\/a> of around 21 million emails<\/strong>where it discovered thatThursday was the busiest day<\/strong> in email inboxes. Years earlier, Mailchimp<\/a> had also noticed that the open rate increased equally on Thursdays, followed by Tuesdays.<\/span><\/p>

However, it does not mean that only those days you should send the emails\u2026<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\t\t\tHubSpot, in a 2015 report,<\/a> had already talked about the importance of sending emails on Tuesdays, followed by Mondays and Wednesdays.\u00a0\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\tAs you can see, there is a lot of data, however, analysis of several years and different platforms, which shows a slightly clearer trend on the best delivery day. But we can say that there is a winning day that could be Tuesday, followed by Thursday.<\/strong>\n

\nCoSchedule<\/a> states that If you are sending emails twice a week, you should send the second one on a Thursday.<\/strong>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\tBut what is the best time?\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\tAccording to Campaign Monitor, it is recommended to send emails during business hours. Since according to his report, 53% of emails are opened between 9 in the morning and 5 in the afternoon.<\/strong>.\n

If you check the graph below, you will see that the maximum number of emails are opened between 9 in the morning and 11 at night;<\/strong>increasing after lunch time until reaching its maximum point at 4 in the afternoon.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\tTherefore, based on the analysis, we can conclude that 10 am is the best time to send email marketing.<\/strong>.\n
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\nThese figures provide us with a general idea for better decision making. Now, it's time to launch those email marketing campaigns.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"Email Marketing | El mejor d\u00eda y hora para enviarlo \u00bfHas dedicado tiempo a generar pruebas que te brinden mayor informaci\u00f3n sobre las mejores horas del d\u00eda y horas para enviar email marketing? Un estudio de GetResponse ha demostrado que cerca del 23,8% de los emails son abiertos y visualizados durante las primeras horas de…","protected":false},"author":2,"featured_media":10939,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[60,35],"tags":[133,134],"class_list":["post-10919","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-correo-electronico","category-marketing-digital","tag-e-mail-marketing","tag-mailing"],"acf":[],"yoast_head":"\nEmail Marketing | D\u00eda y hora ideal para el env\u00edo<\/title>\n<meta name=\"description\" content=\"\u00a1Resuelto! 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Aqu\u00ed tiene algunos puntos para reconocer phishing: Lo primero que debemos hacer es revisar el remitente, hacer clic en \u00e9l para que nos muestre la verdadera identidad de\u2026","rel":"","context":"In "Correo Electr\u00f3nico"","block_context":{"text":"Correo Electr\u00f3nico","link":"https:\/\/studiovainilla.com\/en\/blog\/category\/correo-electronico\/"},"img":{"alt_text":"phishing StudioVainilla","src":"https:\/\/i0.wp.com\/studiovainilla.com\/wp-content\/uploads\/2022\/11\/portada-guides-phishing-04.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/studiovainilla.com\/wp-content\/uploads\/2022\/11\/portada-guides-phishing-04.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/studiovainilla.com\/wp-content\/uploads\/2022\/11\/portada-guides-phishing-04.png?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/studiovainilla.com\/wp-content\/uploads\/2022\/11\/portada-guides-phishing-04.png?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/studiovainilla.com\/wp-content\/uploads\/2022\/11\/portada-guides-phishing-04.png?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/studiovainilla.com\/wp-content\/uploads\/2022\/11\/portada-guides-phishing-04.png?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":332,"url":"https:\/\/studiovainilla.com\/en\/blog\/2018\/10\/15\/e-commerce-una-experiencia-de-compra-unica\/","url_meta":{"origin":10919,"position":2},"title":"E-Commerce; Una experiencia de compra \u00fanica","author":"","date":"October 15, 2018","format":false,"excerpt":"","rel":"","context":"In "Comercio Electr\u00f3nico"","block_context":{"text":"Comercio Electr\u00f3nico","link":"https:\/\/studiovainilla.com\/en\/blog\/category\/comercio-electronico\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/studiovainilla.com\/wp-content\/uploads\/2022\/12\/ecommerce.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/studiovainilla.com\/wp-content\/uploads\/2022\/12\/ecommerce.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/studiovainilla.com\/wp-content\/uploads\/2022\/12\/ecommerce.png?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/studiovainilla.com\/wp-content\/uploads\/2022\/12\/ecommerce.png?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/studiovainilla.com\/wp-content\/uploads\/2022\/12\/ecommerce.png?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/studiovainilla.com\/wp-content\/uploads\/2022\/12\/ecommerce.png?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":9765,"url":"https:\/\/studiovainilla.com\/en\/blog\/2020\/10\/30\/claves-de-marketing\/","url_meta":{"origin":10919,"position":3},"title":"Claves de Marketing Digital para fortalecer hoy y ma\u00f1ana","author":"","date":"October 30, 2020","format":false,"excerpt":"Desde que el mundo se ve inmerso en gran incertidumbre por el impacto que dej\u00f3 la pandemia en el 2020 en delante, el comportamiento de las personas y el mercado ha cambiado. Por ello las claves de Marketing Digital son indispensables. 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Con tantos cambios que ha sufrido Instagram y el Marketing, m\u00e1s los que vienen este 2023, hay que estar preparados. No es sorpresa que hasta las mismas Kardashian (De los usuarios Top 10 con m\u00e1s seguidores) pidan a la plataforma\u2026","rel":"","context":"In "Instagram"","block_context":{"text":"Instagram","link":"https:\/\/studiovainilla.com\/en\/blog\/category\/instagram\/"},"img":{"alt_text":"Instagram StudioVainilla Guides 2023 Redes Sociales Marketing Digital","src":"https:\/\/i0.wp.com\/studiovainilla.com\/wp-content\/uploads\/2023\/01\/este2023.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/studiovainilla.com\/wp-content\/uploads\/2023\/01\/este2023.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/studiovainilla.com\/wp-content\/uploads\/2023\/01\/este2023.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/studiovainilla.com\/wp-content\/uploads\/2023\/01\/este2023.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":8454,"url":"https:\/\/studiovainilla.com\/en\/blog\/2019\/05\/27\/marketing-experiencial\/","url_meta":{"origin":10919,"position":5},"title":"Marketing Experiencial para tu Marca","author":"","date":"May 27, 2019","format":false,"excerpt":"El \ud83d\udd17 Marketing Digital y sobre todo el\u00a0Marketing Experiencial se ha vuelto una pieza clave para generar alcance y conocimiento para tus productos o servicios. Es por eso que hemos desarrollado puntos esenciales para proyectar las estrategias y potenciar el posicionamiento de marca. Una de las estrategias la conocemos como\u2026","rel":"","context":"In "Manejo de redes sociales"","block_context":{"text":"Manejo de redes sociales","link":"https:\/\/studiovainilla.com\/en\/blog\/category\/manejo-de-redes-sociales\/"},"img":{"alt_text":"Marketing experiencial","src":"https:\/\/i0.wp.com\/studiovainilla.com\/wp-content\/uploads\/2022\/12\/mkt-experiencial.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/studiovainilla.com\/wp-content\/uploads\/2022\/12\/mkt-experiencial.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/studiovainilla.com\/wp-content\/uploads\/2022\/12\/mkt-experiencial.png?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/studiovainilla.com\/wp-content\/uploads\/2022\/12\/mkt-experiencial.png?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/studiovainilla.com\/wp-content\/uploads\/2022\/12\/mkt-experiencial.png?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/studiovainilla.com\/wp-content\/uploads\/2022\/12\/mkt-experiencial.png?resize=1400%2C800&ssl=1 4x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/studiovainilla.com\/en\/wp-json\/wp\/v2\/posts\/10919","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/studiovainilla.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/studiovainilla.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/studiovainilla.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/studiovainilla.com\/en\/wp-json\/wp\/v2\/comments?post=10919"}],"version-history":[{"count":24,"href":"https:\/\/studiovainilla.com\/en\/wp-json\/wp\/v2\/posts\/10919\/revisions"}],"predecessor-version":[{"id":11301,"href":"https:\/\/studiovainilla.com\/en\/wp-json\/wp\/v2\/posts\/10919\/revisions\/11301"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/studiovainilla.com\/en\/wp-json\/wp\/v2\/media\/10939"}],"wp:attachment":[{"href":"https:\/\/studiovainilla.com\/en\/wp-json\/wp\/v2\/media?parent=10919"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/studiovainilla.com\/en\/wp-json\/wp\/v2\/categories?post=10919"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/studiovainilla.com\/en\/wp-json\/wp\/v2\/tags?post=10919"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}