{"id":10919,"date":"2023-02-14T09:18:01","date_gmt":"2023-02-14T15:18:01","guid":{"rendered":"https:\/\/studiovainilla.com\/?p=10919"},"modified":"2023-02-14T15:31:24","modified_gmt":"2023-02-14T21:31:24","slug":"email-marketing-el-mejor-dia-y-hora-para-enviarlo","status":"publish","type":"post","link":"https:\/\/studiovainilla.com\/en\/blog\/2023\/02\/14\/email-marketing-el-mejor-dia-y-hora-para-enviarlo\/","title":{"rendered":"Email Marketing | The best day and time to send it"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"10919\" class=\"elementor elementor-10919\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1fc6db04 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1fc6db04\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-31b21e42\" data-id=\"31b21e42\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-11eaf32 de_scroll_animation_no elementor-widget elementor-widget-heading\" data-id=\"11eaf32\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Email Marketing | The best day and time to send it<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-45b9f8a3 de_scroll_animation_no elementor-widget elementor-widget-text-editor\" data-id=\"45b9f8a3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"color: #000000;\">Have you spent time generating tests that give you more information about the best times of the day and times to send email marketing?<\/span><\/p><blockquote><p><span style=\"color: #000000;\">A GetResponse study has shown that <strong>about 23.8% of<\/strong> emails are opened and viewed within the first hours of receipt, and once <strong>24 hours have passed, the chances that the email will be viewed does not exceed 1%.<\/strong>.<\/span><\/p><\/blockquote><p><span style=\"color: #000000;\">Choosing the right time will affect the <a style=\"color: #000000;\" href=\"https:\/\/studiovainilla.com\/en\/ctr-click-through-rate\/\"><em>click-through rate<\/em> (CTR)<\/a> or also known as the opening rate that ultimately becomes traffic and conversions within your website.<\/span><\/p><h2><span style=\"color: #000000;\">The best time of day to send Email Marketing<\/span><\/h2><p><span style=\"color: #000000;\">In 2020 <a style=\"color: #000000;\" href=\"https:\/\/www.getresponse.com\/blog\/best-time-to-send-email-infographic\" target=\"_blank\" rel=\"noopener\">GetResponse conducted an analysis<\/a> of <strong>around 21 million emails<\/strong>where it discovered that<strong>Thursday was the busiest day<\/strong> in email inboxes. Years earlier, <a style=\"color: #000000;\" href=\"https:\/\/mailchimp.com\/resources\/insights-from-mailchimps-send-time-optimization-system\/\" target=\"_blank\" rel=\"noopener\">Mailchimp<\/a> had also noticed that the open rate increased equally on Thursdays, followed by Tuesdays.<\/span><\/p><p><span style=\"color: #000000;\">However, it does not mean that only those days you should send the emails\u2026<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e81f009 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e81f009\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-740e21b\" data-id=\"740e21b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0ba56f4 de_scroll_animation_no elementor-widget elementor-widget-mdp-graphist-dots\" data-id=\"0ba56f4\" data-element_type=\"widget\" data-widget_type=\"mdp-graphist-dots.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>.mdp-0ba56f4 > svg > g > .ct-series-a > .ct-point{ stroke: #4F4784 !important; }<\/style><h3 class=\"mdp-typography-title mdp-shadow-title mdp-dots-header-align mdp-dots-header-margin\" style=\"color: #4F4784;\">Optimal Days of the Week<\/h3><div id=\"mdp-0ba56f4\" class=\"ct-golden-section mdp-0ba56f4\"><\/div><script>window.addEventListener( 'DOMContentLoaded', (event) => { ready( () => { window.Dots( '0ba56f4', 'mdp-0ba56f4', 'Lun (M), Mar (Tue), Mi\u00e9 (W), Jue (T), Vie (F), S\u00e1b (S), Dom (Sun)', [[16.2, 17, 16.5, 18, 16, 9, 8.5, ], ], 'yes', 'yes', 'yes', 'yes', 'yes', 2500 ); }); });<\/script>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c25ead3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c25ead3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5f9bec2\" data-id=\"5f9bec2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b405225 de_scroll_animation_no elementor-widget elementor-widget-text-editor\" data-id=\"b405225\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/cdn2.hubspot.net\/hubfs\/53\/Sales_Offers\/2015_email_report\/2015_Report_-_Best_Times_to_Get_Your_Business_Email_Opened.pdf?t=1476099051939&#038;__hstc=20629287.1901fdf8e7cd602c2559eff7cbb5381f.1560416918060.1562570459131.1562580332247.37&#038;__hssc=20629287.2.1562580332247&#038;__hsfp=269674724\" rel=\"noopener\" target=\"_blank\">HubSpot, in a 2015 report,<\/a> had already talked about the importance of sending emails on Tuesdays, followed by Mondays and Wednesdays.\u00a0\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-10b447a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"10b447a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2886577\" data-id=\"2886577\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7d78988 de_scroll_animation_no elementor-widget elementor-widget-mdp-graphist-bar\" data-id=\"7d78988\" data-element_type=\"widget\" data-widget_type=\"mdp-graphist-bar.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>.mdp-7d78988 > svg > g > .ct-series-a > .ct-bar{ stroke: #4F4784 !important; stroke-width: 31px !important; }.mdp-7d78988 > svg > g > .ct-series-b > .ct-bar{ stroke: #4F4784 !important; stroke-width: 31px !important; }.mdp-7d78988 > svg > g > .ct-series-c > .ct-bar{ stroke: #4F4784 !important; stroke-width: 31px !important; }.mdp-7d78988 > svg > g > .ct-series-d > .ct-bar{ stroke: #4F4784 !important; stroke-width: 31px !important; }.mdp-7d78988 > svg > g > .ct-series-e > .ct-bar{ stroke: #4F4784 !important; stroke-width: 31px !important; }.mdp-7d78988 > svg > g > .ct-series-f > .ct-bar{ stroke: #4F4784 !important; stroke-width: 31px !important; }.mdp-7d78988 > svg > g > .ct-series-g > .ct-bar{ stroke: #4F4784 !important; stroke-width: 31px !important; }<\/style>\n        <div id=\".mdp-7d78988\" class=\"ct-golden-section mdp-7d78988\"><\/div><script>window.addEventListener( 'DOMContentLoaded', (event) => { ready( () => { window.Bar( '7d78988', 'L (M), Mar (Tue), Mi\u00e9 (W), Jue (T), Vie (F), S\u00e1b (S), Dom (Sun)', 'no', '.mdp-7d78988', [94000, 98000, 93000, 91000, 82000, 38000, 42000], 'yes', 'yes', 'yes', 'yes', 'yes', 3500 ); }); });<\/script>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1948eb7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1948eb7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-899f7c0\" data-id=\"899f7c0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-753389c de_scroll_animation_no elementor-widget elementor-widget-text-editor\" data-id=\"753389c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tAs you can see, there is a lot of data, however, analysis of several years and different platforms, which shows a slightly clearer trend on the best delivery day. <strong>But we can say that there is a winning day that could be Tuesday, followed by Thursday.<\/strong>\n<br><br>\n<a href=\"https:\/\/coschedule.com\/blog\/best-time-to-send-email\/\" rel=\"noopener\" target=\"_blank\">CoSchedule<\/a> states that <strong>If you are sending emails twice a week, you should send the second one on a Thursday.<\/strong>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21f1e8b de_scroll_animation_no elementor-widget elementor-widget-text-editor\" data-id=\"21f1e8b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tBut what is the best time?\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-02f5f81 de_scroll_animation_no elementor-widget elementor-widget-text-editor\" data-id=\"02f5f81\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tAccording to Campaign Monitor, it is recommended to send emails during business hours.  Since according to his report, <strong>53% of emails are opened between 9 in the morning and 5 in the afternoon.<\/strong>.\n<br><br>If you check the graph below, you will see that the maximum number of emails <strong>are opened between 9 in the morning and 11 at night;<\/strong>increasing after lunch time until reaching its maximum point at 4 in the afternoon.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7a88a5b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7a88a5b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0df01ad\" data-id=\"0df01ad\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f4b8a70 de_scroll_animation_no elementor-widget elementor-widget-mdp-graphist-area\" data-id=\"f4b8a70\" data-element_type=\"widget\" data-widget_type=\"mdp-graphist-area.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>.mdp-f4b8a70 > svg > g > .ct-series-a .ct-area{ fill: #4F4784 !important; }.mdp-f4b8a70 > svg > g > .ct-series-a .ct-slice-pie, .mdp-f4b8a70 > svg > g > .ct-series-a .ct-slice-donut-solid, .mdp-f4b8a70 > svg > g > .ct-series-a .ct-line, .mdp-f4b8a70 > svg > g > .ct-series-a .ct-slice-donut-solid, .mdp-f4b8a70 > svg > g > .ct-series-a .ct-point{ stroke: #4F4784 !important; }<\/style><div id=\".mdp-f4b8a70\" class=\"ct-golden-section mdp-f4b8a70\"><\/div><script>window.addEventListener( 'DOMContentLoaded', (event) => { ready( () => { window.Area( 'f4b8a70', '12 am, 4 am, 10 am, 12 pm, 4 pm, 8 pm', '.mdp-f4b8a70', [[1, 0.8, 7.7, 7.1, 6.9, 4.2, ], ], 3, 'yes', 'yes', 'yes', 'yes', 'yes', 3500 ); }); });<\/script>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e2b41c8 de_scroll_animation_no elementor-widget elementor-widget-text-editor\" data-id=\"e2b41c8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tTherefore, based on the analysis, <strong>we can conclude that 10 am is the best time to send email marketing.<\/strong>.\n<br>\n<br>\nThese figures provide us with a general idea for better decision making.  Now, it's time to launch those email marketing campaigns.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cce1f30 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cce1f30\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2c0c4f5\" data-id=\"2c0c4f5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c5f6e9b de_scroll_animation_no elementor-widget elementor-widget-spacer\" data-id=\"c5f6e9b\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"Email Marketing | El mejor d\u00eda y hora para enviarlo \u00bfHas dedicado tiempo a generar pruebas que te brinden mayor informaci\u00f3n sobre las mejores horas del d\u00eda y horas para enviar email marketing? Un estudio de GetResponse ha demostrado que cerca del 23,8% de los emails son abiertos y visualizados durante las primeras horas de&#8230;","protected":false},"author":2,"featured_media":10939,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[60,35],"tags":[133,134],"class_list":["post-10919","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-correo-electronico","category-marketing-digital","tag-e-mail-marketing","tag-mailing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.8 (Yoast SEO v21.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Email Marketing | D\u00eda y hora ideal para el env\u00edo<\/title>\n<meta name=\"description\" content=\"\u00a1Resuelto! 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