{"id":10835,"date":"2022-10-21T15:21:56","date_gmt":"2022-10-21T15:21:56","guid":{"rendered":"https:\/\/guides.studiovainilla.com\/?p=10450"},"modified":"2023-01-28T18:13:51","modified_gmt":"2023-01-29T00:13:51","slug":"ctr-click-through-rate","status":"publish","type":"post","link":"https:\/\/studiovainilla.com\/en\/blog\/2022\/10\/21\/ctr-click-through-rate\/","title":{"rendered":"What is the CTR? | CTR (Click Through Rate)"},"content":{"rendered":"<p><span style=\"color: #000000;\">El CTR\u00a0<b>es una m\u00e9trica que indica el porcentaje de clics que se realizan en un enlace web, esto en relaci\u00f3n al n\u00famero de impresiones que ha tenido el anuncio que contiene el enlace.<\/b><\/span><\/p>\n<blockquote><p><span style=\"color: #000000;\">El c\u00e1lculo se realiza <strong>dividiendo el n\u00famero de veces que se ha pinchado en el enlace entre el n\u00famero de veces que ha sido visualizado<\/strong> por usuarios:<\/span><br \/>\n<span style=\"color: #000000;\"><b>CTR = (Clics \/ Impresiones) x 100<\/b><\/span><\/p><\/blockquote>\n<h2><\/h2>\n<h2 id=\"ctrOptimo\" class=\"font-color-darkblue-1 font-size-24px font-weight-500 line-height-24px margin-bottom-30\"><span style=\"color: #000000;\">\u00bfCu\u00e1l se considera un buen CTR dentro de mis campa\u00f1as?<\/span><\/h2>\n<p class=\"font-size-15 font-weight-400 line-height-32 font-color-grey-3 margin-bottom-40\"><span style=\"color: #000000;\"><strong>Dependiendo del <a href=\"https:\/\/guides.studiovainilla.com\/marketing-experiencial-para-tu-marca\/\">tipo de campa\u00f1a<\/a><\/strong> que estemos llevando a cabo, <strong>el porcentaje de CTR ser\u00e1 muy variable<\/strong>. Sin embargo, se trata de cifras meramente con el objetivo de orientar, ya que son varios los factores que influyen (como el rubro, el sector, el p\u00fablico, la temporalidad, etc):<\/span><\/p>\n<ul class=\"font-color-grey-3 font-size-15\">\n<li>\n<p class=\"font-size-15 font-weight-400 line-height-32 font-color-grey-3 margin-bottom-0\"><span style=\"color: #000000;\"><b>Google Ads:<\/b>\u00a0<strong>Seg\u00fan Google<\/strong>, que ronde entre el <strong>1.4% al 2%<\/strong> puede ser considerado como <strong>bueno<\/strong>.<\/span><\/p>\n<\/li>\n<li><span style=\"color: #000000;\"><b>Campa\u00f1as de display en Google Ads:<\/b> Se considera <strong>bueno siendo<\/strong>\u00a0<strong>superior al 0.5%<\/strong>.<\/span><\/li>\n<li>\n<p class=\"font-size-15 font-weight-400 line-height-32 font-color-grey-3 margin-bottom-0\"><span style=\"color: #000000;\"><b>Facebook Ads:<\/b> Seg\u00fan esta red social, se considera adecuado de entre el 0.6% y el 1.2% en su red de anuncios.<\/span><\/p>\n<\/li>\n<li>\n<p class=\"font-size-15 font-weight-400 line-height-32 font-color-grey-3 margin-bottom-0\"><span style=\"color: #000000;\"><b><a class=\"transition-02 font-color-lightblue-1\" style=\"color: #000000;\" href=\"https:\/\/acumbamail.com\/glosario\/email-marketing\/\">Email Marketing:<\/a><\/b> En torno 10% es considerada una buena cifra. Esta m\u00e9trica en campa\u00f1as de emaiL se debe relacionar siempre con la tasa de apertura, puesto que refleja los clics en los enlaces internos de los email que han sido abiertos por los suscriptores.<\/span><\/p>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2 id=\"importanciaCTR\" class=\"font-color-darkblue-1 font-size-24px font-weight-500 line-height-24px margin-bottom-30\"><span style=\"color: #000000;\">La importancia del CTR en nuestras campa\u00f1as<\/span><\/h2>\n<p class=\"font-size-15 font-weight-400 line-height-32 font-color-grey-3 margin-bottom-40\"><span style=\"color: #000000;\">Es una de las m\u00e9tricas m\u00e1s importantes dentro del Marketing Digital, ya que proporciona una medici\u00f3n sobre la efectividad de las campa\u00f1as y sus acciones. Obtener un porcentaje bajo de clics, significa que alg\u00fan elemento no est\u00e1 siendo tan efectivo como se espera.<\/span><\/p>\n<p><strong><span style=\"color: #000000;\">Puntos a tener en cuenta seg\u00fan <a style=\"color: #000000;\" href=\"https:\/\/support.google.com\/google-ads\/answer\/2615875?hl=es-419\" target=\"_blank\" rel=\"noopener\">Google<\/a>:<\/span><\/strong><\/p>\n<ul>\n<li><span style=\"color: #000000;\">La CTR es la cantidad de clics que su anuncio recibe dividida entre la cantidad de veces que este se muestra: clics\u00a0\u00f7\u00a0impresiones =\u00a0CTR. Por ejemplo, si tuvo 5\u00a0clics y 100\u00a0impresiones, entonces su CTR ser\u00eda\u00a05%.<\/span><\/li>\n<li><span style=\"color: #000000;\">Cada uno de sus anuncios, fichas y palabras clave tiene sus propias CTR, que figuran en su cuenta.<\/span><\/li>\n<li><span style=\"color: #000000;\">Una CTR alta es un buen indicador de que los usuarios consideran que sus anuncios y fichas son \u00fatiles y relevantes. La CTR tambi\u00e9n contribuye a la CTR\u00a0esperada de la palabra clave, que es un componente del ranking del anuncio. Tenga en cuenta que una CTR adecuada depende de qu\u00e9 anuncia y de las redes en que lo hace.<\/span><\/li>\n<li><span style=\"color: #000000;\">Puede utilizar la CTR para evaluar qu\u00e9 anuncios, fichas y palabras clave tienen \u00e9xito y cu\u00e1les debe mejorar. Cuanto m\u00e1s se relacionen entre s\u00ed y con su empresa las palabras clave, los anuncios y las fichas, m\u00e1s probabilidades habr\u00e1 de que un usuario haga clic en su anuncio o ficha despu\u00e9s de que busque su frase de palabras clave<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"El CTR\u00a0es una m\u00e9trica que indica el porcentaje de clics que se realizan en un enlace web, esto en relaci\u00f3n al n\u00famero de impresiones que ha tenido el anuncio que contiene el enlace. El c\u00e1lculo se realiza dividiendo el n\u00famero de veces que se ha pinchado en el enlace entre el n\u00famero de veces que&#8230;","protected":false},"author":2,"featured_media":10814,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[107,108,34,35],"tags":[104,105,106,101,109,110,48,111,112],"class_list":["post-10835","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-facebook-ads","category-google-ads","category-manejo-de-redes-sociales","category-marketing-digital","tag-ads","tag-campanas","tag-ctr","tag-facebook","tag-google-ads","tag-kpis","tag-marketing","tag-meta-ads","tag-metricas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.8 (Yoast SEO v21.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00bfQu\u00e9 es el CTR? 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Busca algo que sea raro o inusual. Preg\u00fantate si el mensaje tiene alguna incoherencia. Aqu\u00ed tiene algunos puntos para reconocer phishing: Lo primero que debemos hacer es revisar el remitente, hacer clic en \u00e9l para que nos muestre la verdadera identidad de\u2026","rel":"","context":"In &quot;Correo Electr\u00f3nico&quot;","block_context":{"text":"Correo Electr\u00f3nico","link":"https:\/\/studiovainilla.com\/en\/blog\/category\/correo-electronico\/"},"img":{"alt_text":"phishing StudioVainilla","src":"https:\/\/i0.wp.com\/studiovainilla.com\/wp-content\/uploads\/2022\/11\/portada-guides-phishing-04.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/studiovainilla.com\/wp-content\/uploads\/2022\/11\/portada-guides-phishing-04.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/studiovainilla.com\/wp-content\/uploads\/2022\/11\/portada-guides-phishing-04.png?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/studiovainilla.com\/wp-content\/uploads\/2022\/11\/portada-guides-phishing-04.png?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/studiovainilla.com\/wp-content\/uploads\/2022\/11\/portada-guides-phishing-04.png?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/studiovainilla.com\/wp-content\/uploads\/2022\/11\/portada-guides-phishing-04.png?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":10919,"url":"https:\/\/studiovainilla.com\/en\/blog\/2023\/02\/14\/email-marketing-el-mejor-dia-y-hora-para-enviarlo\/","url_meta":{"origin":10835,"position":4},"title":"Email Marketing | El mejor d\u00eda y hora para enviarlo","author":"","date":"February 14, 2023","format":false,"excerpt":"Email Marketing | El mejor d\u00eda y hora para enviarlo \u00bfHas dedicado tiempo a generar pruebas que te brinden mayor informaci\u00f3n sobre las mejores horas del d\u00eda y horas para enviar email marketing?Un estudio de GetResponse ha demostrado que cerca del 23,8% de los emails son abiertos y visualizados durante\u2026","rel":"","context":"In &quot;Correo Electr\u00f3nico&quot;","block_context":{"text":"Correo Electr\u00f3nico","link":"https:\/\/studiovainilla.com\/en\/blog\/category\/correo-electronico\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/studiovainilla.com\/wp-content\/uploads\/2023\/02\/7D55E24C-6802-4E96-888E-45AA9E119DE6.jpeg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/studiovainilla.com\/wp-content\/uploads\/2023\/02\/7D55E24C-6802-4E96-888E-45AA9E119DE6.jpeg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/studiovainilla.com\/wp-content\/uploads\/2023\/02\/7D55E24C-6802-4E96-888E-45AA9E119DE6.jpeg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/studiovainilla.com\/wp-content\/uploads\/2023\/02\/7D55E24C-6802-4E96-888E-45AA9E119DE6.jpeg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":9719,"url":"https:\/\/studiovainilla.com\/en\/blog\/2019\/10\/09\/overposting-en-redes\/","url_meta":{"origin":10835,"position":5},"title":"\u00a1OverPosting! \u00bfPor qu\u00e9 no sobrepostear en Facebook? \ud83d\ude05","author":"","date":"October 9, 2019","format":false,"excerpt":"\u00a1Entiende qu\u00e9 es el Overposting! Tal vez menos sea m\u00e1s. \"Sobrepostear (OverPosting) en Facebook, Instagram o Redes Sociales es como dejarle en la mano de tu cliente decenas de volantes publicitarios al mismo tiempo despu\u00e9s de saludarlo, adem\u00e1s de generar SPAM ...\" En redes sociales como Facebook, hoy m\u00e1s que\u2026","rel":"","context":"In &quot;Manejo de redes sociales&quot;","block_context":{"text":"Manejo de redes sociales","link":"https:\/\/studiovainilla.com\/en\/blog\/category\/manejo-de-redes-sociales\/"},"img":{"alt_text":"overposting","src":"https:\/\/i0.wp.com\/studiovainilla.com\/wp-content\/uploads\/2022\/12\/overposting.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/studiovainilla.com\/wp-content\/uploads\/2022\/12\/overposting.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/studiovainilla.com\/wp-content\/uploads\/2022\/12\/overposting.png?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/studiovainilla.com\/wp-content\/uploads\/2022\/12\/overposting.png?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/studiovainilla.com\/wp-content\/uploads\/2022\/12\/overposting.png?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/studiovainilla.com\/wp-content\/uploads\/2022\/12\/overposting.png?resize=1400%2C800&ssl=1 4x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/studiovainilla.com\/en\/wp-json\/wp\/v2\/posts\/10835","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/studiovainilla.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/studiovainilla.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/studiovainilla.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/studiovainilla.com\/en\/wp-json\/wp\/v2\/comments?post=10835"}],"version-history":[{"count":1,"href":"https:\/\/studiovainilla.com\/en\/wp-json\/wp\/v2\/posts\/10835\/revisions"}],"predecessor-version":[{"id":10851,"href":"https:\/\/studiovainilla.com\/en\/wp-json\/wp\/v2\/posts\/10835\/revisions\/10851"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/studiovainilla.com\/en\/wp-json\/wp\/v2\/media\/10814"}],"wp:attachment":[{"href":"https:\/\/studiovainilla.com\/en\/wp-json\/wp\/v2\/media?parent=10835"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/studiovainilla.com\/en\/wp-json\/wp\/v2\/categories?post=10835"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/studiovainilla.com\/en\/wp-json\/wp\/v2\/tags?post=10835"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}