{"id":10570,"date":"2023-01-03T12:45:48","date_gmt":"2023-01-03T18:45:48","guid":{"rendered":"https:\/\/guides.studiovainilla.com\/?p=10570"},"modified":"2023-01-28T18:09:52","modified_gmt":"2023-01-29T00:09:52","slug":"que-es-el-engagement","status":"publish","type":"post","link":"https:\/\/studiovainilla.com\/en\/blog\/2023\/01\/03\/que-es-el-engagement\/","title":{"rendered":"What is engagement?"},"content":{"rendered":"<h1><span style=\"color: #000000;\">El Engagement es un t\u00e9rmino muy repetido en el mundo del marketing digital y del que seguramente habr\u00e1s o\u00eddo.<\/span><\/h1>\n<h3><span style=\"color: #000000;\">Pero \u00bfqu\u00e9 es Engagement?<\/span><\/h3>\n<p><span style=\"color: #000000;\">El Engagement es la capacidad que tiene una marca de<\/span> <strong><span style=\"color: #4f4784;\">crear relaciones s\u00f3lidas y duraderas con su p\u00fablico en redes sociales o el mundo offline<\/span><span style=\"color: #000000;\">.<\/span><\/strong><span style=\"color: #000000;\"> Es el compromiso que se genera entre la marca y el consumidor.<\/span><\/p>\n<blockquote><p><span style=\"color: #000000;\">Cuanta m\u00e1s informaci\u00f3n tenemos sobre el consumidor o usuario de la red social, <strong><a style=\"color: #000000;\" href=\"https:\/\/studiovainilla.com\/en\/marketing-digital\/\" target=\"_blank\" rel=\"noopener\">mejores estrategias<\/a><\/strong> podremos implementar para mantener la relaci\u00f3n.<\/span><\/p><\/blockquote>\n<p><span style=\"color: #000000;\">El <strong>engagement<\/strong> se puede medir de diferentes formas, por ejemplo:<\/span><\/p>\n<ul>\n<li><span style=\"color: #000000;\">La constante <strong>interacci\u00f3n con las publicaciones<\/strong> en las redes sociales de la marca como en <a style=\"color: #000000;\" href=\"https:\/\/www.instagram.com\/\" target=\"_blank\" rel=\"noopener\">Instagram<\/a>, Facebook, Twitter, Tiktok y m\u00e1s.<\/span><\/li>\n<li><span style=\"color: #000000;\">La <a style=\"color: #000000;\" href=\"https:\/\/guides.studiovainilla.com\/vende-en-redes-sociales\/\" target=\"_blank\" rel=\"noopener\"><strong>constante compra<\/strong><\/a> del usuario del producto o servicio<\/span><\/li>\n<li><span style=\"color: #000000;\">La <strong>visita continua<\/strong> al sitio web o red social<\/span><\/li>\n<li><span style=\"color: #000000;\">La <strong>anal\u00edtica web<\/strong> que mide m\u00e9tricas como la tasa de rebote, el tiempo de permanencia o<\/span> <strong><span style=\"color: #4f4784;\"><a style=\"color: #4f4784;\" href=\"https:\/\/guides.studiovainilla.com\/ctr-click-through-rate\/\" target=\"_blank\" rel=\"noopener\">CTR<\/a><\/span><\/strong> <span style=\"color: #000000;\">en una campa\u00f1a.<\/span><\/li>\n<li><span style=\"color: #000000;\">El n\u00famero de <strong>p\u00e1ginas visitadas<\/strong> por el usuario<\/span><\/li>\n<\/ul>\n<h3><span style=\"color: #000000;\">\u00bfC\u00f3mo lo conseguimos?<\/span><\/h3>\n<p><span style=\"color: #000000;\">Escuchando, observando y generando conversaciones con el cliente \/ usuario. <strong>Situemos al mismo en lo m\u00e1s importante antes de solo centrarnos en venderle<\/strong>. Debemos lograr que el usuario interact\u00fae con nuestro contenido y nuestra marca para que genere un v\u00ednculo emocional, y al mismo tiempo, esa lealtad se ver\u00e1 traducida a una influencia positiva en m\u00e1s usuarios.<\/span><\/p>","protected":false},"excerpt":{"rendered":"Engagement is a very repeated term in the world of digital marketing and one that you have surely heard of.  But what is Engagement?  Engagement is the ability of a brand to create solid and lasting relationships with its audience on social networks or the offline world.  It is the commitment that is generated between\u2026","protected":false},"author":2,"featured_media":10826,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[34,35],"tags":[122,123,124,48],"class_list":["post-10570","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-manejo-de-redes-sociales","category-marketing-digital","tag-clientes","tag-contenido","tag-engagement","tag-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.8 (Yoast SEO v21.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00bfQu\u00e9 es el Engagement? |\u00a0StudioVainilla Guides<\/title>\n<meta name=\"description\" content=\"El Engagement es el compromiso que se genera entre la marca y el consumidor, y cuanta m\u00e1s informaci\u00f3n tenemos sobre \u00e9l, mejores estrategias.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/studiovainilla.com\/en\/blog\/2023\/01\/03\/que-es-el-engagement\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfQu\u00e9 es el Engagement?\" \/>\n<meta property=\"og:description\" content=\"El Engagement es el compromiso que se genera entre la marca y el consumidor, y cuanta m\u00e1s informaci\u00f3n tenemos sobre \u00e9l, mejores estrategias.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/studiovainilla.com\/en\/blog\/2023\/01\/03\/que-es-el-engagement\/\" \/>\n<meta property=\"og:site_name\" content=\"StudioVainilla\" \/>\n<meta property=\"article:published_time\" content=\"2023-01-03T18:45:48+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-01-29T00:09:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/studiovainilla.com\/wp-content\/uploads\/2023\/01\/Engagement-.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"560\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/studiovainilla.com\/blog\/2023\/01\/03\/que-es-el-engagement\/\",\"url\":\"https:\/\/studiovainilla.com\/blog\/2023\/01\/03\/que-es-el-engagement\/\",\"name\":\"\u00bfQu\u00e9 es el Engagement? 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